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Yokohama Promotes Cruise Tourism at Seminars in Two U.S. Cities

by | Oct 20, 2026

The Office of the City of Yokohama Representative to the Americas participated in the “Japan Cruise Seminar” events held in San Pedro, California, on October 5, 2026, and Phoenix, Arizona, on October 8, 2026. At both events, the Office presented Yokohama’s tourism attractions and its appeal as a cruise destination. The attendee lists recorded a total of 71 participants across the two seminars, primarily travel agents and travel advisors.

The seminars were organized by the Japan National Tourism Organization (JNTO) in collaboration with cruise lines to raise awareness of cruise travel to Japan and promote cruise bookings in the U.S. market.

The October 5 seminar in San Pedro was held in partnership with Princess Cruises on board the Grand Princess, which was docked at the Port of Los Angeles.

October 5: Yokohama presentation aboard Grand Princess in San Pedro

The October 8 seminar in Phoenix was held in partnership with Celebrity Cruises and featured presentations by JNTO and tourism stakeholders from Japan.

October 8: Yokohama presentation at the seminar in Phoenix

Working with the Yokohama City Visitors Bureau, the Office introduced Yokohama’s tourism attractions and its suitability for cruise travel at both venues. Yokohama’s cruise terminals are located close to major attractions, including Minato Mirai and Yokohama Chinatown, making the city well suited for pre- and post-cruise stays and excursions to surrounding areas.

The events also provided opportunities to exchange views with travel advisors involved in cruise bookings and representatives of the cruise industry, helping build networks to attract more visitors to Yokohama. Connections made during the seminars also led to follow-up discussions between a Japan-based inbound travel operator and the Yokohama City Visitors Bureau.
The Office will continue working with JNTO, the Yokohama City Visitors Bureau, and travel industry partners in the United States to promote Yokohama as a cruise destination and encourage visitors to spend more time in the city, including through opportunities associated with GREEN×EXPO 2027.

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