The City of Yokohama will be exhibiting for the first time at this year’s New York Times Travel Show 2020 on Jan 24-26, 2020 alongside its home prefecture of Kanagawa to introduce trade experts and consumers to the many attractions of Japan’s second largest city.
The New York Times Travel Show is North America’s largest trade and consumer travel convention. The travel show is been held annually in the Jacob K. Javits Convention Center, and this year over 35,000 are slated to attend, with the show comprising around 700 exhibitors that represent almost every single country in the world. This convention is a valuable opportunity for consumers and trade/media professionals alike to acquire information about new and exciting locations, and for exhibitors to connect with journalists, travel agents and more. It also enables each exhibitor a chance to put their best foot forward to a convention hall full of attendees who are joined by their love of travel and seeing what every corner of the world has to offer.
The convention floor is divided into sections based on geographic location, each filled with booths, with some booths acting like the pavilions common at other conventions by representing many individual locations under a single banner. This year, Yokohama City is participating in the New York Times Travel Show for the first time in 2020, and will be joining its home prefecture of Kanagawa at a table within the Japan Booth (3rd floor, booth #135), through coordination with the Japanese National Tourism Organization (JNTO).
Yokohama is the second largest city in Japan, and its close location to Tokyo (only 30 min by train) makes it a prime location for tourists looking to explore beyond the skyscrapers of Tokyo’s metropolitan vibe. Attractions such at the Minato Mirai District—a hyper-modern entertainment/shopping district filled with malls, an amusement park, and an art museum, Sankeien Garden —a famous and gorgeous old-fashioned Japanese garden, Sojiji Daihozen —the head monastery of Soto Zen Buddhism, the largest and most impressive Chinatown of any city in Japan, three different ramen museums (including one dedicated to Cup Noodles , several local breweries with many local bars serving varieties of craft beer, and a plethora of vegetarian- and vegan-friendly restaurants , mean that Yokohama City has something to offer every variety of visitor to Japan. Yokohama Hammerhead is also a must visit: it’s a brand-new complex including a cruise terminal, hotel and shopping mall, which also contains the city’s newest ramen museum–Ramen Food Hall!
In addition, Yokohama will play a major role in the upcoming Olympic and Paralympic Games Tokyo 2020. Many of the baseball, softball, and football (or soccer) games will be held in Yokohama’s sports stadiums, including the baseball, softball, and men’s football finals. In addition, Yokohama city is helping to host the pre-Games preparation camp for the British national team in the Tokyo 2020 Games. During the Games Yokohama will be fully participating to enliven the experience for attendees and tourists, with hands-on sport experience, stage performances, and more. In preparation for the Olympic and Paralympic games, Yokohama has recently been focused on boosting its Tourism capabilities and support, which has included the launch of a new English-language website aimed at Media and Travel Trade.
To learn more about what makes Yokohama a fantastic tourist opportunity during your next trip to Japan, stop by our table at the Japan Booth at the New York Times Travel show. There you’ll be able to have your questions about Yokohama answered, and walk away with informational maps of the city including 50 Thing to Do in Yokohama, Yokohama Vegetarian Restaurants, and the Yokohama Craft Beer Map.
We look forward to seeing you there!