IMEX Frankfurt 2022, Europe’s largest MICE (Meetings, Incentives, Conferences and Exhibitions) trade fair, was held from May 31 to June 2. Approximately 9,300 buyers, including convention organizers and meeting planners from international academic societies and organizations, participated in this trade fair, in which approximately 2,300 organizations (conference centers, tourism associations, travel agencies, etc.) from more than 150 countries exhibited in the 18,000 m2 exhibition hall.
The Japan booth was led by the Japan National Tourism Organization (JNTO) and was jointly exhibited by local governments and travel agencies. From Yokohama, the Yokohama Convention & Visitors Bureau exhibited, conducting business meetings with conference organizers and promoting Yokohama’s attractiveness as a convention host city.
Yokohama is home to Pacifico Yokohama, which ranked first in the number of conferences held in Japan by venue in 2020 (for 18 consecutive years) according to JNTO international conference statistics.
Our office has promoted the event to conference organizers in Germany in advance of the event and will continue to support the attraction of MICE.